People are busy and get TONS of emails - so what can set your mass marketing campaign apart from the herd? YOU. The key to writing effective email mass marketing campaigns is to connect with your audience and provide a valuable service to your customers. They are already interested in your products or services - as an expert what valuable advice can you add? What news from your industry would be interesting to your customers? What helpful tips do you have? The key to business on the Internet is simple: Do not be afraid to give information away for free. Your credentials as a valuable source of expert information will yield great dividends.
Developing, building and cultivating your list.
Omega Point staffers have years of experience growing and managing large email lists. We can teach you some simple tactics that you can utilize to start a list from scratch, grow your current list rapidly, or break down your large lists into strategically targeted segments.
Tracking your results – and using those results to enhance your strategy
Omega Point will set up an email mass marketing solution with a myriad of tools to track the performance of your campaign. Our consultants will work with you to understand this data – and use it to create even more highly effective marketing campaigns.